Ethnic networks in the internationalization of Turkish food producers

Abstract The Uppsala Internationalization Process Model falls short in its ability to explain how emerging market firms internationalize. In this respect, the model needs be enhanced through theoretical and empirical contributions. study, we aimed increase relationality of by employing ethnic networks approach. As a case study for companies, focused on internationalization processes Turkish food which have been relatively little studied until now. Based data from qualitative interviews, found that Germany play an important role initial stages export activities, location selection, gaining information, reaching mainstream retailers consumers companies. Adopting approach enables us see roles previously ignored relationships. Our findings show that, future research, should not overlooked process applying firms.